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Story submitted by Justin Masella, Lower Canada College
From Thursday, January 9th听to Sunday, January 12th, CCM Hockey hosted its听Hockey House听experience at Lower Canada College. In its third edition, Hockey House is one of the company鈥檚 biggest marketing events of the year. When CCM announced they would return to the company鈥檚 home base of Montreal to host this year鈥檚 event (last year鈥檚 was in its American hub of Boston), location scouting began immediately. An intensive search led them to Lower Canada College, and the school, who鈥檚 Varsity team play in the CSSHL鈥檚 U17 East division, was eventually selected for its facilities – particularly its NHL standard outdoor Miller Rink – to host all Hockey House activities.
LCC鈥檚 Chamandy Arena was transformed into a multidimension venue, which included artificial ice surfaces, where听Sense Arena听hooked up visitors to its VR goalie and slot shooting training drills; newly developed CCM hockey training equipment, including an interactive stick handling mat and goalie reaction board; a presentation room, where CCM representatives demonstrated its new gear customization technology, and explained the biomechanics of its new gloves and听Vizion听stick line; a spray tattoo station, where visitors could get a tattoo of Auston Matthews鈥檚 silhouette or the company鈥檚 logo; a boutique for the event鈥檚 apparel sponsor DISHIN庐; a Tim Hortons truck that served coffee and hot chocolates throughout the whole weekend; and of course, on the outdoor rink, games and free skates would take place all weekend long.
On Thursday night, festivities began with an influencer pickup game, that featured some of hockey鈥檚 most prominent figures on social media platforms, like Pavel Barber,听danglerking, Overtime Meghan, and Logan Gauthier. During the daytime on Friday, LCC students got a tour of the House and partook in the activities it had to offer.听 Saturday and Sunday involved visits from the Concordia Stingers Hockey teams, as well as youth teams from around Canada and the USA. Throughout these days, players from LCC鈥檚 U17 East team volunteered in multiple capacities; tying skates, transporting equipment, or securing checkpoints during tours.
Not only was the event a success a massive for CCM, but LCC was proud to open its doors and allow the hockey world a glimpse into its facilities and capabilities of managing events of this magnitude. The weekend also uplifted the hockey spirit on campus, and in the events closing hours, LCC鈥檚 U17 East team played Mount Academy, where they won 12-1.
